Bar Ilan School of communication : Link

Today we gonna talk about Bar Ilan University and study the case of link of the website.

Here you can check the link of BIU : https://www1.biu.ac.il/indexE.php

Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. It usually appears as blue underlined text, but you change your website's link colors and styles through your HTML or CSS.

Anchor text can provide both search engines and users relevant contextual information about the content of the link's destination.

SEO-friendly anchor text is:

• Succinct

• Relevant to the linked-to page

• Low keyword density (not overly keyword-heavy)

• Not generic

Google search for the domain name will teach us a lot about inbound links.

Usually when we talk about natural link we mean a website with excellent content: original, relevant, updated, appealing... Clear and well organized page and site structure.

Here on this website we can see that it's an old link and not the most modern website about quality and design of the content.

And now I would like to insert another link about plus particularly the faculty where I study in BIU which is School of communication : https://communication.biu.ac.il/en

We can see on this website that the link doesn't reflect really the content. The content is not clear and not actually talking fully and in a interesting way about School of Communication.